Phys — Tokyo, Japan

Get In Touch

Whether you have a research inquiry, collaboration proposal, or simply want to discuss behavioral science and content strategy, we would love to hear from you.

Email Us

For all general inquiries, research questions, and media requests:
hello@fashiontrendzone.com

We aim to respond to all emails within one business day.

Visit Us

Our headquarters are located in the heart of one of Tokyo's most vibrant districts:

3-6-1 Kagurazaka
Shinjuku City, Tokyo 162-0825
Japan

Office Hours

Our team is available during the following hours (Japan Standard Time):

Monday – Friday
9:00 AM – 6:00 PM JST

We are closed on Japanese national holidays.

Send Us a Message

Use the form below to get in touch with our team. We read every message carefully and respond to all serious inquiries within 24 hours.

Our Research Hub

Our Tokyo research hub brings together behavioral scientists, content analysts, and UX researchers in a collaborative environment designed to produce rigorous, accessible science.

Our research hub and accessible content development

We maintain an open-door policy for visiting researchers and graduate students interested in the intersection of cognitive science and digital media. Contact us to arrange a visit or virtual collaboration session.

Learn more about Phys →

Frequently Asked Questions

Answers to the questions we receive most often from researchers, practitioners, and collaborators.

What services does Phys offer beyond the public website?
Beyond our publicly available research syntheses and educational resources, Phys offers a range of professional services for organizations and individuals. These include bespoke research consultations for content teams and media organizations, custom literature review services for academic and industry research projects, workshop facilitation for teams interested in applying behavioral science to content strategy, and advisory engagements for platform designers grappling with ethical engagement design. Please use the contact form above to inquire about specific service needs and we will discuss how we can best help.
How can academics collaborate with Phys on research?
We actively welcome academic collaborations and have established formal partnership frameworks with several universities. For researchers interested in working with us, we offer co-authorship arrangements on synthesis papers, access to our curated literature database, joint grant application support, and opportunities for visiting researcher positions at our Tokyo facility. We are particularly interested in collaborations involving experimental methods applied to digital content behavior, longitudinal studies of audience psychology, and cross-cultural comparative research. Please select "Research Collaboration" in the contact form and describe your research area and proposed collaboration structure.
Can I cite Phys research in academic or professional publications?
Our synthesis articles and research frameworks are fully citable and we encourage their use in both academic and professional contexts. All of our published materials include authorship information, publication dates, and citation guidance at the bottom of each page. For materials that are based on our primary research (original studies we have conducted), we provide DOI references and formal citation metadata. For synthesis materials that aggregate third-party research, we recommend citing both Phys as the synthesis author and the original primary sources we reference — we always list these comprehensively. Contact us if you require specific citation formats for your publication context.
Does Phys offer speaking engagements or workshop facilitation?
Yes — our team members are available for speaking engagements at conferences, corporate events, academic symposia, and media organizations. We regularly present on topics including the behavioral science of content engagement, ethical platform design, the neuroscience of attention in digital environments, and practical applications of cognitive psychology to content strategy. Dr. Aiko Tanaka and Marcus Webb are our most frequently requested speakers, with engagements across Asia, Europe, and North America. We also offer customized workshop formats, ranging from half-day introductory sessions to multi-day deep-dive programs. Please use the "Speaking Request" category in the contact form.
How does Phys ensure the ethical use of behavioral science insights?
Ethical practice is a founding principle at Phys, not an afterthought. We maintain an internal ethics review process for all our publications and consultation work, evaluating whether our content could be misused for manipulative purposes. We explicitly flag psychological mechanisms that carry high manipulation risk and consistently contextualize these within ethical boundaries. We decline consultation engagements that would involve applying behavioral science to exploit cognitive vulnerabilities or target vulnerable populations. Our public materials include dedicated sections on the ethical dimensions of each topic we cover. We are founding signatories of the Digital Behavior Ethics Charter and actively participate in industry-level discussions around responsible behavioral science in technology and media.

Our Location

Located in the culturally rich Kagurazaka neighborhood of Shinjuku, Tokyo — a fitting home for an institution bridging tradition and innovation.

Kagurazaka, Shinjuku, Tokyo

3-6-1 Kagurazaka, Shinjuku City, Tokyo 162-0825, Japan

Address

3-6-1 Kagurazaka
Shinjuku City
Tokyo 162-0825, Japan

Nearest Station

Kagurazaka Station
Tokyo Metro Tozai Line
2 min walk

Office Hours

Mon–Fri: 9:00–18:00 JST
Sat–Sun: Closed
hello@fashiontrendzone.com